Snap is trying to make it easier for smaller businesses to advertise on its platform.
, this move lets hundreds of thousands of small merchants who want a quick and easy ad campaign do so from Shopify.
It opens Snap's door, for example, for a small business that may not have the budget for an agency or the marketing know-how to do more sophisticated campaigns. This integration will allow those kinds of companies to build and manage Snapchat Story ad campaigns directly through an app in Shopify's self-serve buying platform.
Shopify says more than half its merchants are "solo-preneurs" who find marketing challenging. Last year, the company launched marketing in Shopify to make the ad campaign process easier, starting with native ad-buying for things like Facebook carousel ads and Google Smart Shopping campaigns. The campaigns are conducted within the Shopify platform, where merchants manage their stores, with things like payments, store analytics, sales channels and inventory management.
Snap this month has made a number of moves to throw some momentum into its advertising business. In early April, the company including an ad-supported gaming platform and the launch of a Snap Audience Network, which will sell ads that appear in apps other than Snapchat.
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