Snapchat's user base grew 2% to 190 million — a number Snap said includes 90% of 13- to 24-year-olds in the U.S.
The company attributed some of the uptick in user numbers to the long-awaited redesign of the Snapchat app for Android phones, which make up a slim majority of smartphones in the U.S. but are an overwhelming market leader in the rest of the world.
For years, the Snapchat app was too processor- and data-intensive to run effectively on many Android handsets, especially the more affordable models popular in developing countries. The hope is that the new lightweight version, backed by efforts to make some of Snapchat’s augmented reality lenses and other products culturally specific to new markets such as India and Malaysia, will continue to grow overseas.
Growth comes at a cost. Millions of new users require more cloud computing space to deliver content quickly, and the company projects that rising Amazon Web Services and Google Cloud bills will lead to higher losses in the second quarter of 2019.“For the last year it almost felt like they were a deer in the headlights,” said Richard Greenfield, an analyst at BTIG. “The recovery has begun.”
He’s encouraged by Snap growing its user base, offering more to advertisers and last month rolling out a suite of new products such as games — which have yet to prove lucrative but could lead to more time spent on the app, and with it increased ad revenue.
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