SM Cares also held a bike safety clinic especially designed for kids and a livelihood program for 4Ps beneficiaries. BrandRap
Editor’s note: This press release is sponsored by SM Supermalls and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
428 CYCLISTS. Bikers of all ages, some Pasay city residents and others from different organizations, joined the fun bike ride which started and ended at SM by the BAY. The children received their personal helmets, elbow and knee pads from SM Cares to encourage them to have a lifelong affinity for biking. This event was supported by DOTr, Decathlon Philippines, MX3, Beesekleta for Every Juan and Tropang Women Bikers.
The event also saw the launch of SM PadyaKabuhayan, a program that promotes sustainable livelihood through sustainable mobility. The program provides a means of earning for families in need, many of them beneficiaries of the Pantawid Pamilyang Pilipino Program or 4Ps. It also expands the benefits of bikes, from being more than an environmentally-friendly form of transportation to a sustainable source of income.
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