Sleep-Focused Supermoon capital raises $36 million to fund the ‘night market’:
sleep-focused Supermoon Capital.When Pat Connolly was approaching the end of his 40-year career in business development and marketing at Williams-Sonoma, he met the folks behind ResMed, a company that creates products to help people with sleep apnea. They talked about how many people in the world were not sleeping soundly; it got Connolly thinking about his own relationship to sleep. “I also realized that I was not sleeping well,” Connolly tells.
Seeing how ResMed was growing, Connolly recognized an investment opportunity. When he retired from Williams-Sonoma in 2016, the idea had stuck. In 2019 he launched Supermoon Capital with Mike Masterson and Grayson Judge — both bringing years of advisory experience — to tap into a budding trillion-dollar market they dubbed the “night market.”
“Unfortunately many of the products currently on the market are unscientific, unproven or even unhealthy,” Connolly says about existing sleep solutions. “People are increasingly demanding science based-solutions, not just marketing.” Supermoon Capital raises $36 million for its debut fund from a limited partner base including family offices, high net worth individuals and some strategic backers like the inspiration for the fund, ResMed. The firm will focus on early-stage opportunities — pre-seed through Series A — and plans to invest in 13 to 15 companies from this capital batch. The firm may also look to incubate companies in-house if the right ideas or resources arise.
Supermoon is sector agnostic, Judge says, due to the fact that sleep — and the night market — touch so many aspects of life, from physical products like beds and sheets to medical diagnostics and treatments for conditions like sleep apnea. The firm is also interested in AI and enterprise-driven tech solutions to solve sleep problems, too.
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