.jeweljk opened up about her personal, 30-year-old journey with wellness and her new brand with HATCHBEAUTYLLC.
Los Angeles-based HatchBeauty has partnered with singer-songwriter Jewel to launch wellness brand NatureWell, announced HatchBeauty cofounder and executive chairman Tracy Holland at Beauty Inc’s virtual Wellness Summit.
Since the release of her memoir, “Never Broken: Songs Are Only Half the Story,” the musician has been candid about her turbulent younger years, the sexual harassment and abuse she faced as a child. Born Jewel Kilcher, she left home in her teens, became independent and began working, but at the age of 18, she found herself homeless.
She started living in her car, but then it got stolen, she shared. “I realized I would die on the streets or figure out how to change….I didn’t want to be a statistic.”Exploring wellness, particularly mental health, became a powerful tool to survive, even as she found success in music. Now, in one form or another, wellness is rooted in all her business endeavors, she said.
“There’s a tremendous need in the population for well-curated, trustworthy, authentic leadership,” shared Jewel. “That’s what my fans have really looked to me for.”
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