The new book “Happy At Any Cost,” by Kirsten Grind and Katherine Sayre, explores the high life and tragic downfall of former Zappos CEO Tony Hsieh, who died after a mysterious house fir…
Happy Zappos workers sold millions of shoes, and Hsieh earned an estimated $840 million when the company sold to Amazon in 2009. Hsieh stayed on as CEO.
“I have to drink,” Hsieh once told a girlfriend. “It’s the only way I can live in the now. It’s the only way I can get out of my head.” That February, Hsieh agreed to a short stint at a rehab in Park City, where he owned a small vacation home he used during the Sundance Film Festival each year. Then the pandemic hit. The communal lifestyle of his urban trailer park was destroyed as lockdowns and stay-home orders took hold.
Soon Hsieh was offering to double the salary of anyone who agreed to join his Park City group. The deal drew a flock of flunkies who busied themselves by coming up with harebrained business schemes, like launching hot-air balloons from the ranch’s backyard, that the addled Hsieh funded generously.Hsieh was staying at the Connecticut home of former girlfriend Rachael Brown when he barricaded himself in the attached shed , where a mysterious fire led to his death.
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