A report by media analysis firm CARMA showed that positive flight experiences were behind this buzz.
Singapore Airlines is the most talked-about airline on social media, with 1,800 posts from October 2023 to March 2024. A report by media analysis firm CARMA, shared by Singapore Business Review, showed that positive flight experiences were behind this buzz.
Singapore Airlines was mentioned in 1,800 social media posts and 2,500 articles about the airline. It accounted for 21% of social media discussions and 25% of mainstream media coverage among all airlines. CARMA noted that many articles discussed the airline’s stock prices. In addition, around 4% of the articles about Singapore Airlines mentioned its CEO.
In mainstream media, Singapore Airlines was also widely covered, coming in second place among airlines. Most of the news focused on the airline’s financial results and stock prices. Meanwhile, Cathay topped the buzz in mainstream media due to flight disruptions and staff shortages, as reported by Hong Kong Business.
According to Market-Interactive, CARMA looked at ten airlines from Southeast Asia and Hong Kong, focusing on their representation in news and on social media from October 2023 to March 2024. The report found that financial results, flight experiences, and airline CEOs were the key topics influencing brand reputation in the airline industry.
Letter to the Editor | The reason why young couples nowadays would rather adopt fur kids than give birth to children
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Laos arrests nearly 800 people over cyberscam networkVIENTIANE – Security forces in Laos have arrested nearly 800 people working for a cyber scam network in a shady “special economic zone” on the border with Myanmar and Thailand, local media reported. The Golden Triangle Special Economic Zone (SEZ), located in...
Read more »
At least 140 injured after Russian train and truck collideThe passenger train was carrying 800 people, reported Russian media outlets.
Read more »
About 70 flats reacquired by HDB for lease infringements from 2019 to 2023From 2019 to 2023, HDB took action against about 800 cases of lease infringement.
Read more »
Singapore Airlines' SQ638 lands at Narita Airport with smoke from tyre, no injuries reportedWhite smoke was seen emanating from a Singapore Airlines (SIA) plane as it touched down at Narita International Airport on Monday (Aug 12) morning. According to Japanese broadcaster NHK, the city fire department dispatched fire engines to the airport's Runway B after receiving a report at about 6.50am SGT. No injuries were reported.
Read more »
Singapore Airlines' SQ638 lands at Narita Airport with smoking engine, no injuries reportedWhite smoke was seen emanating from the left engine from a Singapore Airlines (SIA) plane as it touched down at Narita International Airport on Monday (Aug 12) morning. According to Japanese broadcaster NHK, the city fire department dispatched fire engines to the airport's Runway B after receiving a report at about 6.50am SGT.
Read more »
Smoke from Singapore Airlines jet engine forces temporary runway closure at Narita AirportSINGAPORE: A Singapore Airlines plane was seen with white smoke coming from its engine as it landed at Tokyo's Narita Airport on Monday (Aug 12). The incident forced a runway to close temporarily on Monday, officials said, though responders found no signs of fire and no one was injured.
Read more »