Proponents of Prenuvo argue the $2,500 full-body MRIs should become as a routine as a mammogram or colonoscopy. Celebrities and venture capitalists are flocking to a growing number of clinics.
Jessica Jensen always thought of herself as a healthy enough person. The Silicon Valley executive ate well and worked out once a week - all while juggling a job managing 500 people and her daughter, a soon-to-be middle-schooler.
“Doctors think that this is frivolous and extravagant and looking for problems that don’t exist,” said Jensen, the chief marketing officer for the job site Indeed.". . . I think that’s a pretty big hole in our medical consciousness.” Flush with cash from a recent series of public offerings in tech, a younger moneyed generation has taken that ethos even further. They are funding a new wave of quantified health start-ups that promise elevated, individualized care powered by data and artificial intelligence.
The financial backers of Prenuvo, Ezra, and other full body MRI companies are themselves some of the early biohackers. Anne Wojcicki, the CEO of genetics company 23andMe and the ex-wife of Google co-founder Sergey Brin, funds both Ezra and Prenuvo and has spent years tracking her own health. Another Ezra funder, Esther Dyson, attended early meetups where people would exchange health-log spreadsheets, she said in an interview.
The former ad-tech entrepreneur’s obsession with health-tracking stems from his childhood, when he developed more than 200 moles, predisposing him to skin cancer. “I’ve been getting biopsies and having moles removed all my life,” he said. “Incidental findings are overwhelmingly benign,” said Saurabh Jha, associate professor of radiology at the Hospital at the University of Pennsylvania, and an outspoken critic of the scans. But the only way to know if something is benign, he argued, is to keep getting scanned - which is costly to the individual and to the health system.
There is limited large-scale data on people who have undergone full-body MRIs because the practice is new. The companies say their rates of false positives are very low, but that it’s too early to release any statistics.
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