The ordinance went into effect in the Coastal Overlay Zone — which includes Point Loma, Ocean, Mission and Pacific beaches, La Jolla and Sorrento Valley — in January following certification by the California Coastal Commission and the City Council.
Over the past several weeks, city park rangers have been sharing educational materials with vendors to outline the parameters on how they can operate legally in and around beach communities. Vendors operating illegally can be cited for violations and subject to fines ranging from $200 to $1,000, depending on the number and types of violations. Carts, equipment and goods could also be impounded.
Vendors and pushcart operators must pay $38 annually for a permit to sell their wares in San Diego. City staff initially recommended the new permit fee be as high as $230 per business, but negotiations in the Council Chamber brought that number down to the same as a business tax certificate in the city. Following the first year of implementation, city staff will release an analysis to determine any fee modifications.
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