Some shoppers have started derisively calling the chain “$1.25 Tree” and say it should change its name.
"Does NOT sit right with me.""Calamity.""Sick to my stomach."Dollar Tree's recent decision to end $1 prices after 35 years and raise most items at stores to $1.25 has elicited an angry response from many loyal customers on Twitter, Facebook, TikTok and YouTube.
""Ditch the dollar, I believed, and we'd surrender our niche," he wrote.As recently as August, Dollar Tree chief executive Michael Witynski said the company was committed to $1."This dollar price point is going to be more important than ever," he said on an analyst call.Selling everything for $1 was also easy on Dollar Tree store operations.
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