Retailers are expected to usher in the unofficial start to the holiday shopping season Friday with bigger crowds than last year in a closer step toward...
NEW YORK — Retailers are expected to usher in the unofficial start to the holiday shopping season Friday with bigger crowds than last year in a closer step toward normalcy. But the fallout from the pandemic continues to weigh on businesses and shoppers’ minds.
At Macy’s M, -5.16% Herald Square store in Manhattan, shelves were stocked and shoppers were steadily streaming in at 6:30 am, a half-hour after the doors opened. Big retailers have been preparing for the holiday season, trying to find workarounds to supply chain hold-ups. Some of the biggest U.S. retailers are rerouting goods to less congested ports, even chartering their own vessels.
The pandemic led many retailers to close stores on Thanksgiving Day and push discounts on their websites, starting as early as October. That’s continuing this year, although there are deals in stores as well.Crowds at Macy’s were higher in the first few hours of their 6 a.m. opening compared with last year, while online sales were strong, CEO Gennette said.
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