'We are committed to elevating the awareness of black-owned businesses,' Shopify said.
The social unrest rippling across the country in the wake of George Floyd’s killing at the hands of Minneapolis police leaves virtually no sector unmoved or untouched. That includes retail — and Shopify seems to be taking the matter to heart, on Tuesday unveiling a change to its Shop mobile app to feature Black-owned businesses.
The app’s landing page now includes a black box situated in the center of the screen, with the title, “Shop Black-owned Businesses.” One tap on “Explore shops” takes the user to a list of brands, including BLK MKT Vintage, Coco and Breezy Eyewear and Golde, among others. Having just revealed a major new partnership with Walmart, June has turned into a rather busy month for Shopify But apparently not so busy that the company couldn’t acknowledge the social current of this moment. It’s not the only one.
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