Shopee launched Kempen Tani, an initiative aimed at supporting local farmers, agropreneurs, and producers in navigating the digital economy. The program provided training on using Shopee's platform, including livestreaming and optimizing product listings, to increase sales. Kempen Tani also connected buyers directly with local producers, fostering a more sustainable and inclusive food system.
, an initiative designed to empower local farmers, agropreneurs, and producers with the tools, training, and resources needed to succeed in the digital economy , while seamlessly connecting buyers with direct access to their products. Through this campaign, Shopee aims to enhance the agrofood product value chain, boost the income of food producers, and encourage consumers to buy directly from local agropreneurs, fostering a more sustainable and inclusive future for the industry.
“The transition from offline to online was a huge learning curve, but it quickly became exciting as I saw the potential,” Rahilla shared. Through Kempen Tani, she received hands-on guidance on setting up her store and optimising her product listings. The campaign also introduced her to Shopee’s tools, which simplified logistics and customer management. “Previously, we would deliver orders through buses or rely on customers to pick them up. Shopee streamlined everything for us,” she explained.
successfully transformed her fruit business through e-commerce. Initially reliant on her fruit stall for income, Madam Lai never imagined her guavas and dragon fruits would be shipped as far as Sabah and Sarawak. With Kempen Tani, sellers like Madam Lai have gained insights and tools to elevate their businesses. Shopee Live, for instance, allowed her to showcase her fruit-packing process, creating trust and transparency with customers. “They know exactly what they’re getting,“ she explained. Thanks to Shopee’s logistics, she is now able to deliver fresh fruits nationwide, inspiring others in her community to explore the opportunities presented by e-commerce and Kempen Tani.
E-Commerce Agriculture Digital Economy Shopee Local Business
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