Los Angeles residents, you're getting a new pop-up Netflix store
— they can put down their iPad or switch off their TV and head over to a first-of-its-kind Netflix store that will have just opened to continue engaging with the brand there.It’s a new pop-up Netflix store that will be open through January 6, 2023, inside a 10,000-square-foot space at
. We say first-of-its-kind because the physical pop-ups like these that the streamer has previously opened have tended to focus on a single title, like. This one, however, will offer merch, displays, characters, and more from a range of Netflix titles.another dose of incidental revenue, at a time when the brand continues to experiment beyond its longtime core offering of streaming TV shows and movies.
“Following the incredible success and excitement from our fans for our immersive experiences around the globe, this felt like the most organic next step to continue our growth and bring Netflix’s most beloved shows together in a completely new way,” said Greg Lombardo, the streamer’s Head of Live Experiences, said about the new Netflix store.
“Celebrating our fans and giving them the opportunity to put themselves in the world of the stories they love is at the heart of what we do, and we’re thrilled to bring this experience to life at The Grove.” Netflix says that this new pop-up store will carry a wide assortment of limited-edition items from some of the streamer’s most popular titles. They include
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