Shop the Latest Streetwear Trends at FabriX: ComplexCon Hong Kong

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Shop the Latest Streetwear Trends at FabriX: ComplexCon Hong Kong
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Discover the hottest streetwear styles at FabriX’s booth at ComplexCon Hong Kong. Shop the latest in urban fashion and stay on trend with FabriX.

Revolutionizing Fashion: FabriX Leads the Digital Shift from Hong Kong to the World Redefining How Fashion is Created, Experienced & Sold

FabriX returns to ComplexCon Hong Kong for the second time, reinforcing the deep connection with the designers and our target audience, Gen Z, who is highly engaged with digital culture, drawn to innovative and creative experiences. As a leading platform for next-gen fashion consumers, ComplexCon provides the perfect environment to test and refine FabriX’s latest digital fashion business model.

These creators exemplify the fusion of creativity and technology, creating collections that resonate with a new generation of trend-savvy consumers. They include Paolina Russo, the London-based design duo of, the visionary Hong Kong brand founded by Jason Mui and On-Ying Lai, blending cultural nostalgia with progressive fashion storytelling; and, a Hong Kong-born, London-based designer known for her playful aesthetics with a commitment to sustainability, ethical manufacturing and technology.

Through digital fashion solutions and AR digital kiosks, FabriX breathes new life into heritage and classic brands, preserving their craftsmanship and legacy while reintroducing them to a new generation. A prime example is the recent collaboration with Shanghai Tang’s 30th Anniversary Exhibition, where FabriX digitized archival designs and enabled the public to virtually try on legendary pieces, demonstrating how the platform continues to push the boundaries of tradition-meets-technology.

Over the years, FabriX has made its mark on the global stage, presenting its innovations at events like FW2023 London Fashion Week, FW2024 Paris Fashion Week, and FW2025 Pitti Immagine Uomo 107. At Pitti Immagine Uomo, its groundbreaking AR try-on model transformed how buyers, fashionistas, and customers interact with fashion, sparking fresh conversations about the future of fashion technology.

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