Shein and Temu are slapping each other with lawsuits as their epic battle for Gen Zers heats up
In Shein's lawsuit against Temu, the company alleged that Temu attempted a deliberate scheme to impersonate the Shein brand by creating fraudulent Twitter accounts. Shein also alleged that Temu contracted influencers to make disparaging comments about Shein. Not to be confused with theIn Temu's lawsuit against Shein, the company alleged that Shein forced clothing manufacturers to sign agreements not to work for its rival.
"Since our launch in September 2022, Temu has been the target of Shein's unlawful exclusionary tactics, including, but not limited to, forcing exclusive-dealing arrangements on Temu's merchants, threatening and thwarting merchants from engaging with Temu, and punishing merchants for engaging with Temu by imposing extrajudicial fines," a Temu spokesperson said.
In a statement to Insider, a Shein spokesperson said Temu's lawsuit was"without merit, and we will vigorously defend ourselves."
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