When New Line/DC’s Shazam: Fury of the Gods hit tracking four weeks ago with a low $35M projection, it was shocking and not shocking to rival distributors. Shocking, because in a spring full …
Warners didn’t really drop the ball in marketingtrotting out the first trailer and the cast at the return-to-in-person San Diego Comic-Con last July. In fact, of those who saw18% said the in-theater trailer, and 16% cited the YouTube trailer as the most influential means of marketing. Some sources snipe to me that the materials forwere giddy, and that the conceit of everybody is a Shazam deflates from him being the almighty superhero.
Shazam’s inability to fly at the box office has largely to do with the fact that there’s no want-to-see among core DC fans in regards to this sequel. It’s not part of a connective tissue in the DC universe, nor was it ever, and that’s a problem that DC Bosses and Peter Safran are looking to fix. They’ve been very public about laying out their new multiverse, and it was never made certain thatwould be a definite part of their “Chapter One, Gods and Monsters”. The exclusion of Shazam has taken away the sheen from what should be a standalone, crowd-pleasing movie. Again, not a must-see for DC fans.
In wrangling the entire DC universe under one newly revised umbrella, something which Gunn and Safran are confident the previously Walter Hamada-designedcan do on June 16, Gunn exclaimed on the DC press day back in January that “As everyone here probably knows, the history of DC is pretty messed up, it was f***ed up.”However, Marvel Studios has grown that franchise’s openings to an all-time high of $106.
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