The SM Store recently brought smiles and joys to thousands of kids around the country as they received new bundles of toys—educational board games, plush toys, play sets and novelty items—through Share A Toy campaign. In this joint project of The SM Store and Toy Kingdom, booths were set up…
Children from the Eugenia Ravasco Day Care Center in Paranaque City were some of the recipients of The SM Store’s Share A Toy campaign. Present at the ceremonial turnover were Eugenia Ravasco Day Care Center President Sister Adriana Yepes, Student Teacher Sister Geisa Beyuma, program manager Lenny Galleta and The SM Store Vice President for Operations and CSR head Ma. Cecilia Abreu.
In this joint project of The SM Store and Toy Kingdom, booths were set up in all The SM Store and Toy Kingdom branches nationwide, where shoppers had the chance to donate new and preloved toys for the benefit of the less fortunate children. Big-hearted and generous shoppers donated 53,139 toys at all The SM Store and Toy Kingdom branches nationwide.
Each donation entitled the customer to a P50 discount coupon, which can be redeemed for every minimum P500 single-receipt purchase of regular-priced toys at any branch of The SM Store and Toy Kingdom. Coupons are valid until December 31. These toys were donated to thousands of less fortunate children from various schools, orphanages, local hospitals and churches. Among these were the Eugenia Ravasco Day Care Center and kids supervised by the Parañaque Development Foundation Inc.; Camp Aquino Station Hospital; Cabanatuan City Day Care Center and Marilao Central School in North Luzon; and the Likha Molino IV Elementary School, Felicidad Sy Pediatric Ward and Lipa Archdiocesan Social Action Commission Inc. in South Luzon.
These also brought joys to the Visayas-Mindanao area, through the Life Care Community Services Foundation Inc. and Jeepney Bata Children Ministry in the Visayas; and Communal Elementary School and Northern Mindanao Medical in Mindanao.
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