ShangChi Smashing Labor Day Opening Weekend Records With $60M+ – Midday Box Office Update
Exhibition industry analytics corp EntTelligence reports that the early audience occupancy currently forleans 69% male, 31% female. Non-family is 78% while family groups are 14% and teen groups 8%. Any studio that trailered on last night per EntTelligence reached over 600K impressions. The highest ticket prices coming in were from LA, NY and SF at $15.30, $17.30 and $16.03 respectively.
posted a solid Thursday night preview gross especially before a slow Labor Day box office frame, with $8.8 million from showtimes that began at 6 p.m. On the high side, that figure is above the Thursday night start of Universal’swhich posted $7.1M before slotting the second-best opening day of the pandemic of $29.9M and second-best weekend of $70M.
Why is Disney programming a movie over Labor Day weekend, a notoriously sluggish end to the summer box office? Essentially, they’re of the philosophy that a Marvel movie can open anywhere on the calendar. Warner Bros has mined great riches with horror films in the post Labor Day frame with
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