The music video for Shakira’s viral revenge breakup song is breaking records.
The brief mention in the song proved to boost visibility and interest for both watchmakers — with Casio coming in ahead of the luxury brand.
According to Google Trends, last updated on Tuesday, over the past seven days, “Shakira” and “Pique” are the third- and fourth-top trending people worldwide, respectively. Meanwhile, searches for Twingo and Casio reached five-year highs worldwide after the release of Shakira’s song. Searches for “casio vs rolex” surged 1,800 percent.
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