'This is the new culture coming. The new wave of Korea is here. The new wave of Asian Americans are here,' says Dae Lim, CEO of the boutique smokewear and cannabis lifestyle brand Sundae School.
I grew up in a very conservative, very religious Korean family. We never talked about sex.Of course, starting the company was not easy especially since Lee, and a lot of other Asian women like her, don’t openly and publicly discuss sex — even with friends and family. She says, “I grew up in a very conservative, very religious Korean family. We never talked about sex.” And that’s why Lioness was something her family didn’t expect from her.
Lee adds that she’s also become a resource for other Asian people with vulvas within. Slowly, she’s seeing more people break the silence and move past the shame that once surroundedDashDividers_1_500x100Dae Lim felt a similar pressure as a first-generation immigrant himself. “There's a bigger kind of cross you have to carry, right? Because you have to make it here,” he says.
Lim’s life goal was simple: make money. “I was like, ‘I'm gonna be a billionaire,’” he recalls. He had a plan that involved, hedge funds, and dabbling in the Southeast Asian stock market. But once he landed a managing consulting job at McKinsey & Company, he quickly realized it wasn’t for him. It wasn’t that the job was difficult, it just wasn’t what he wanted anymore.
“At the end of the day, I'm pretty ruthless. I will do whatever it takes [to] make it up there,” he says. “If I were optimizing for money, and for power, and for fame, I think the easier way would be to play within this system and kind of game it.” But was no longer Lim’s motivator. He wanted to do something outside the confines of the corporate structure. “I wasn't trying to avoid this system, I was trying to write my own system,” he says.
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