.SerenaWilliams got personal with Anna Wintour before the S by Serena presentation at NYFW.
Serena Williams needed only an 11-minute conversational Q&A with Condé Nast’s Anna Wintour Wednesday morning to discuss new business pursuits, fashion design, everyday heroes and the power of motherhood.
Lighthearted as she was at times, the 23-time Grand Slam winner mentioned more than once her long-term commitment to fashion. “I have been doing fashion since 2000 — that’s when I went to school. I’ve been doing this a long time. More than people actually realize, which is why it was important for me to sit down and have his different format for a fashion show. Although some things and some companies may pop overnight, that’s such a small percentage.
Williams’ other business pursuits include Serena Ventures, which was launched in 2014. Williams said she found her calling in 2016 after learning that less than 2 percent of companies were women-led venture-backed ones . “I thought, ‘This is crazy.’” Along with loving the product, she and her team “really have to love the founder” of any company that gets venture capital. Serena Ventures’ portfolio has men, women and minorities, she noted.
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