Sephora Revamps Loyalty Program, Includes Cash Rewards

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Sephora Revamps Loyalty Program, Includes Cash Rewards
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.Sephora's new Beauty Insider loyalty program will allow points to translate into discounts.

Sephora has revamped the Beauty Insider loyalty program, and new benefits allow shoppers to translate loyalty points into discounts.

While the program’s May 29 start date will coincide with continued coronavirus-related social-distancing guidelines, Allegra Stanley Krishnan, vice president and general manager of loyalty at Sephora, said planning began pre-pandemic. Beauty Insider Cash — the program with the cash rewards — is something Sephora shoppers “have been asking for from us for years,” she added.

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