Sephora and Ulta Are Nixing Their In-Store Makeup Testers — and Maybe That's a Good Thing

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Sephora and Ulta Are Nixing Their In-Store Makeup Testers — and Maybe That's a Good Thing
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'We are still in the early planning stages, but expect testers as we know them to go away.'

"This is the thing that I'm working through the most, because how are people going to test beauty products before they buy them?" said Jess Richards, founder of Brooklyn-based retailerThe possible answer: they don't.

While avoiding in-store makeup testers like a plague from some apocalyptic zombie nightmare may not be the answer, retailersexperimenting with a multitude of alternatives. What that looks like across the board is uncertain, but one thing is for sure: change is looming.As a result of sanitary concerns amid coronavirus lockdowns, big-name

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