In South Korea, some of the world’s biggest food delivery firms are scrambling to surf an estimated $4 billion wave of new orders, contracting thousands of new riders in a boom triggered by the scourge of the global economy - the coronavirus pandemic.
Chey checks her mobile phone as she chooses a delivery job in Seongnam, South Korea. After the pandemic forced classes at her day job to shut, she saw brisk delivery orders at a fried chicken restaurant where she worked part-time, and opted to become a rider herself instead in mid-August.
Surging coronavirus-era consumer demand has stoked orders, supported meal pricing and made the prospect of a career as a self-employed rider – earning more per hour than many other part-time jobs – an attractive option for many after the pandemic drove South Korea’s jobless rate to a 10-year high earlier this year.
Responding to the demand surge, Woowa Brothers, the operator of leading food delivery service Baedal Minjok, said it expanded its pool of motorbike delivery riders this summer by nearly 50% from 2,100 previously. Smaller peer Barogo, which like Woowa Brothers doesn’t disclose details of its financial performance – said it is recruiting 5,000 more, creating openings for some otherwise unlikely riders.
Chey, who already owned a motorbike, says she earned around 1.8mil won last month while working six to eight hours a day, seven days a week – already nine times the pay as an art instructor.Chey rides for Baedal Minjok and Coupang Eats, operated by SoftBank-backed e-commerce firm Coupang. Like other services, delivery jobs are offered to riders on call via an app, with riders selecting which jobs to take depending on distance and payment terms.
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