Sendinblue CEO, Steffen Schebesta, shared his thoughts with me about the company's new email campaign carbon calculator
Sendinblue CEO and VP of Corporate Development, Steffen Schebesta, shared his thoughts with me about the company’s new email campaign carbon calculator and the impacts of email marketing on our planet. To be fair, I’ve never even thought about the carbon impact of sending an email and it’s something to think about.
“It’s important to discuss even topics that are outside of our product or regular work scope. We discuss topics like our environmental impact and sustainability. It’s basically really a project that is born out of Sendinblue’s employee movement.” “It’s interesting to see especially sending out a lot of emails — literally hundreds of millions of emails every day — it definitely has an impact that we’re trying to offset and reduce our carbon footprint this way.”I asked Steffen what Sendinblue is doing to offset its carbon impact. He explained that there are a couple of different ways.
“These four areas are educating our employees and creating awareness about what creates carbon emissions and how our employees can reduce that. A second one is to develop our CSR purchasing policy. Whenever we purchase anything, we make that as one of the criteria to selection. We developed features on the platform, and last but not least, we support local and environmental initiatives that back our mission as well.
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