Republicans want to raise more digital dollars in the future after Democrats' success, but few 2020 Senate campaigns are investing early
Some Republican strategists aren't concerned about the early digital spending, and said investments in digital fundraising may not be fully reflected in the first-quarter FEC reports from campaigns. For example, some consulting work done in late March, as the first-quarter deadline approached, may not be reflected in the early reports, they argued.
Collins, who raised only $15,000 in small-dollar donations so far this year, invested more than almost every other Republican incumbent on digital fundraising. She raised more than $600,000 in the final three months last year, much of it due to her high-profile decision to support Supreme Court Justice Brett Kavanaugh.
There were some signs of success for the GOP. The Democratic Senatorial Campaign Committee has heavily outspent the National Republican Senatorial Committee on Facebook ads so far this cycle, but the Republican committee raised more in small-dollar donations, fueling a better overall fundraising quarter.
“Republicans running in 2020 understand the important role digital plays in a successful campaign and will have the necessary resources to execute an effective strategy,” Hunt said. Several Democratic digital strategists said it was noteworthy to see some Republican senators spending so little on digital.
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