How do you run a company about the pleasures of staying in, when millions of people wish they didn’t have to? girlsnightinHQ founder alishalisha talks “self care,” quitting her full time job to become an entrepreneur, and making money during a pandemic
Photo: Meredith Jenks, Courtesy of Alisha Ramos The Cut is asking readers to share what they’re doing with their money — or the lack of it — in the midst of an unprecedented crisis. This week we spoke to Alisha Ramos, who founded the weekly newsletter Girls Night In as a side hustle back in 2017. Initially, it was her outlet to cope with an increasingly frustrating government job and the isolation that came with it.
But it’s true that we have seen a big bump in readership. And that was a little bit uncomfortable, because it’s not a time to celebrate anything. Internally, it was tough to find our footing, as a team. What does it mean to be a company about staying in when everyone is staying in to survive? I think we did handle the messaging in a thoughtful way.
We had to meet readers where they were, and at first, they were scared and overwhelmed and feeling helpless. Many of our readers still feel that way. So we launched this project called Stay Home Take Care, with different sections focused on different needs. We had sections like, “I want to be entertained,” or “I want to be comforted,” or “I want to help other people,” or “I have kids at home and I need to gain some sense of normalcy.
I often see Girls Night In described as a “self-care” brand, and I’m curious how you feel about that term, especially now that we’re in a global health crisis.
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