Watch the waste-free making of Yusuf/Cat Stevens' 'Where Do the Children Play?' video
The clip was directed by Chris Hopewell — who previously worked on Radiohead’s “— and 90% of the material used derived from recycled matter. “The track itself has a very strong environmental message so we decided very early on that the video itself should have as low an environmental impact as possible,” Blackwell said in a statement.
Blackwell noted that the material was gathered from recycling centers, “rubbish tips,” and items donated by friends and family. “It did make the production a little more complex as we couldn’t simply just go out and buy from a hardware shop what was needed,” he said. “We had to make do with what we’d gathered, but this make do and mend approach actually turned out to be quite fun — although a little more time-consuming.
The video’s ocean scene — where the children free flying fish from a net — was made from plastic waste that Jacknife Films
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