Seattle-based startup makes 'beanless coffee' to help combat deforestation
© Reuters. FILE PHOTO: Atomo Coffee's 'beanless coffee', which uses superfoods and upcycled ingredients to mimic the molecular structure of coffee, is seen in this handout picture obtained by Reuters on September 29, 2023. Atomo Coffee/Handout via REUTERS/File photo) is launching the world's first beanless coffee this week as it bids to slash the environmental impact of the popular brew.
Deforestation is the second leading cause of climate change after the burning of fossil fuels. Studies have shown that by 2050 roughly half the land currently used to grow coffee could be unproductive thanks to climate change. Atomo says its initial"proof-of-concept" cold brew beanless coffee caused 93% fewer carbon emissions and used 94% less water than regular coffee. Time Magazine named it one of the 200 best inventions of 2022.
After rapid initial growth, some manufacturers of meat alternatives have struggled more recently as inflation-hit shoppers cut back on their often pricier products.
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