Seaside town in Slovenia to attract tourists with non-fungible tokens.
The tourism organization in Portorož, a summer resort on the Adriatic coast of Slovenia, has decided to promote the destination using non-fungible tokens . The project represents the digital component of this year’s campaign to attract visitors to the region.Shortly after the Slovenian Tourist Board issued a “sLOVEnia NFT” last month, Portorož, in the southwestern municipality of Piran, has now become the country’s first resort with its own non-fungible tokens.
“The door to the metaverse is opening, which will be a new market for future generations,” Alexander Valentin, director of the Portorož Tourist Association, has been quoted as stating during a presentation devoted to the innovations in Portorož. The new “destination NFTs” are meant to win visitors’ loyalty. Tourists will be able to collect three tokens from three different collections, when they perform three activities: participate in a prize game, subscribe to a newsletter, and share a sticker on Instagram with the resort’s @portorozpiran account. 100 NFTs are available in each collection.
On April 20, Slovenia launched a campaign under the “We Are Here” banner in the country and six other nations — Italy, Austria, Germany, Hungary, the Czech Republic, and Slovakia. It is aimed at spreading the country’s presence as a travel destination to more markets. Nine tourist service providers are participating and more are expected to join, the Primorske Novice news outlet reported.
Besides entering the crypto world through the NFT initiative, Portorož and Piran are also increasing their promotional activities on social media. The towns have recently joined the short-form video platform Tiktok, the publication revealed.