3 years after Scooter Braun’s company acquired Taylor Swift’s original masters, the music manager is talking about the “important lesson” he claims he learned from the saga.
“When I did that deal… I was under a very strict NDA with the gentleman who owned it, and I couldn’t tell any artist. I wasn’t allowed to. I wasn’t legally allowed to,” Braun said in the interview. “What I told him was, hey, if any of the artists want to come back and buy into this, you have to let me know. And he shared a letter with me that’s out there publicly that – you know, the artist you’re referring to said, I don’t want to participate in my masters.
He later added, “I didn’t appreciate how that all went down. I thought it was unfair. But I also understand, from the other side, they probably felt it was unfair, too.” At the time of the acquisition, Swift was adamant that Borchetta “knew what he was doing” when he agreed to sell his company to Braun. “When I left my masters in Scott’s hands, I made peace with the fact that eventually, he would sell them,” Swift wrote. “Never in my worst nightmares did I imagine the buyer would be Scooter.”
Braun claims he was “excited to work with every artist on the label.” But in her post, Swift shared a photo of Braun posing with Kanye West while on FaceTime with Justin Bieber, as the pop star captioned the post, “Taylor swift what up.” “I can’t put myself in a place of, you know, arrogance to think that someone would just be willing to have a conversation and be excited to work with me,” Braun said in his interview. “I don’t know these people.”Swift’s catalog to investment firm Shamrock Holdings for more than $300 million. “This was the second time my music had been sold without my knowledge,” Swift said at the time.
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