Comme des Garçons kicked off its Market Market sample sale in New York City on Thursday, drawing hundreds of shoppers who waited in line for hours to gain entry.
On its opening day the sale attracted an interesting cross-section of New Yorkers ranging in age from their teens and into their 80s — many of whom sprinted through the 60,000-square-foot space to load whatever glimmer caught their eye into large woven market bags.Resellers — there in groups to facilitate maximum buying power — took some 100 boxes of CDG’s collaboration with Nike off the floor within the sale’s first five minutes.
The wildfire smoke that blanketed New York City in recent days did not seem to deter shoppers from waiting in line for hours — demonstrating how CDG has maintained its brand heat across generations in the years since the brand’s last New York City sale. Yukhei Ho, a thrift store employee who lined up for about two hours to gain entry, said: “I wore my N95 mask and another cloth mask underneath. I was sweating a lot, I don’t think I’d ever do this again. There’s a really big fan base of people who are willing to dedicate themselves and their bodies. It says a lot about the power of clothing.”
Racks were blanketed with every frill of CDG and Dover Street fancy — from collectible T-shirts and peter pan smock dresses to ERL nostalgic puffer coats and Cecilie Bahnsen poufy dresses. There were bits and bobs from every micro streetwear brand to gain trendy notoriety in the last half decade; collectible, sculptural shoes from Loewe and Raf Simons, and crinoline Comme trapeze dresses that would fill the equivalent of three subway seats.
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