The new Pikachu Bearbrick seems to be nightmare fuel for some fans, resembling the terrifying animatronics from Five Nights at Freddy's.
The latest Bearbrick collectible features the likeness of the iconic Pokémon mascot Pikachu while simultaneously bringing to mind something one might find in the Five Nights at Freddy's horror franchise. At the end of this month, the Pokémon Company will celebrate its 26th year of existence and mark the occasion with Pokémon Day on February 27.
When a brand becomes as widespread and recognizable as Pokémon, the amount of merchandise involving that particular intellectual property is ridiculous. Often times a brand this big expands into areas where it does not necessarily make sense in being there. Then there are instances where it was clear what the product designers had in mind, however for whatever reason it did not land as expected with consumers.
— Pokémon February 22, 2022 In some ways, this Pikachu collectible looks like the animatronics from the Five Nights at Freddy's series, particularly when it comes to the design of the body. Meanwhile, the head is closer in shape to Mickey Mouse, something that one of the commenters pointed out in their quick assessment. The overall design appears pretty standard as far as Bearbricks are concerned, however, the only part of Pikachu that looks recognizable is just in the face.
Seeing Pokémon's mouse-shaped mascot in a bizarre humanoid form where only the face and not the full head is recognizable is strange. In theory, this seems like it would have been a straightforward idea. Instead, it feels off just enough where it falls more in line with the fun-land terror Five Night's at Freddy's is so famous for. Like most other Pokémon products the Bearbrick Pikachu will likely sell, however it may not do as well as those who made it are hoping.
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