Mitsui will invest S$36.4 million into Sats' facilities in China, India and Thailand
TOKYO, Japan - In time to come, pre-packaged Singaporean foodie favourites like chicken rice, mee goreng and laksa may be sold in Japanese restaurants and supermarkets, bringing hawker fare to a wider audience.
It comes a year after the two companies signed a memorandum of understanding to explore opportunities for collaboration in the food and retail sectors, and is the latest move in Sats’ efforts to diversify its food business from just supplying in-flight meals. This was hit very hard by the Covid-19 pandemic, when air travel was virtually shut down.
Mr Naoharu Asaumi, the managing officer and chief operating officer of Mitsui’s retail business unit, said that both companies are aiming to provide food solutions to a growing market. It added that the partnership is already yielding tangible results with Sats TFK, which provides in-flight catering at Tokyo’s Narita and Haneda airports, now supplying food products to Japanese retailers, including St. Coursair, Kinokuniya, and JR East.
A plate of mee goreng and a dish of chicken rice prepared by the Sats-TFK kitchen, at Tokyo’s Narita Airport in Japan. ST PHOTO: MIKE YEO CHI MING The company has also gone beyond in-flight catering services in Singapore, providing ready-to-eat meals in some schools and at the inaugural SG Ready exercise to mark 40 years of total defence in Singapore. For that event, it partnered the Singapore Food Agency to provide ready-to-eat meals to exercise participants in simulated food shortages.
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