SEPTEMBER 27 — As an avid traveller, I’ve often found myself drawn to Sarawak — a place that feels more like a journey than just a destination. Here, in the heart of Borneo,...
‘We don’t want them to pay for our funerals...’: At Pepper Estate in Penang, residents fear falling trees and want authorities to act nowSEPTEMBER 27 — As an avid traveller, I’ve often found myself drawn to Sarawak — a place that feels more like a journey than just a destination. Here, in the heart of Borneo, you’re not just exploring landscapes; you’re uncovering stories woven into every corner of the land.
An orangutan pictured in the Sarawak forest. From sea turtle conservation programmes to efforts to protect coral reefs, Sarawak doesn’t just invite tourists to witness its natural beauty; it asks them to participate in its preservation, according to the author. — Picture from Facebook/Tourism Malaysia Sarawak
Sarawak’s success isn’t just in what it offers — it’s in how it offers it. The state has embraced sustainable tourism not as a buzzword but as a core philosophy. From sea turtle conservation programmes to efforts to protect coral reefs, Sarawak doesn’t just invite tourists to witness its natural beauty; it asks them to participate in its preservation. This sense of responsibility is palpable when you’re there.
The state’s ability to attract younger generations of travellers is another area where Malaysia as a whole can take notes. Festivals like the Rainforest World Music Festival not only showcase global musical talent but also immerse visitors in the stunning natural beauty of Sarawak’s rainforests. For millennials and Gen Z travellers, who are increasingly seeking authentic, off-the-beaten-path experiences, Sarawak’s blend of music, culture, and nature is a winning combination.
Sarawak Tourism Malaysia Malaysia Tourism
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