A former senior adviser to Bernie Sanders' failed presidential bid has a forthcoming book detailing the campaign’s strategy to win over Latino voters
Sanders’ campaign held fútbol tourneys to reach voters and participated in Lotería nights. Every news release the campaign put out was viewed by at least one Latino staffer., Sanders said Latino voters were “enormously important” to his presidential bid. “The challenge that we face is that, historically, voter turnout in the Latino community is not very high,” said Sanders. “So we are doing everything we can in a variety of ways to organize.
Rocha’s strategy proved successful in Iowa and Nevada. Latino voters were credited with keeping Sanders' campaign alive after Joe Biden surged back on Super Tuesday, boosted by a win in South Carolina days earlier. Sanders won a majority of Latino voters in California and staved off Biden for a victory in the state. Sanders won a plurality of Latinos in Texas but lost the state on Super Tuesday.
Rocha is now aiding Biden’s bid by focusing on turning out Latinos in November. In a joint effort between his Nuestro super PAC and Weaver’s America’s Progressive Promise, the former Sanders’ aideslast week that will run in Arizona, Michigan and North Carolina, in Spanish as well as in English. “I'm super encouraged by everything I'm seeing from the Biden campaign, but still super worried [about] everything down-ballot from there,” said Rocha, pointing to Senate and House races in Colorado, Florida and North Carolina.
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