Restoring “Greater” is an attempt to capture the growth of the chamber and its goals of becoming a more regional player in its business advocacy, said Katie Harvey, founder and CEO of KGBTexas and the chamber’s board chair.
The San Antonio Chamber of Commerce is reverting to its previous name, Greater San Antonio Chamber of Commerce, as part of a rebranding.The San Antonio Chamber of Commerce will once again use “Greater” in its name, the organization announced Thursday at its annual membership meeting.
The move comes as local chambers are working to recalibrate their efforts in the wake of the pandemic. San Antonio is not the only city whose chambers are in flux. Earlier this month, the Greater Austin Chamber of Commerce and Opportunity Austin, the chamber’s economic development initiative, announced they were splitting after two decades.
“We’re not just a Chamber of Commerce,” said Harvey. “Commerce is one thing. We are a chamber of advocacy, insights, intelligence, growth — all of those different things. And we recognize that the word … commerce is a little bit, maybe, outdated.”Here are some of the new variations of branding: The San Antonio area has at least 10 chambers, and several more representing local municipalities like Alamo Heights, Boerne, New Braunfels and Schertz-Cibolo-Selma. The smaller chambers in San Antonio tend to focus on niche memberships, defined by race and ethnicity, gender and even religious affiliation.was put on hold as the chambers tried to find enough common ground to join forces. The timing seemed right.
The North Chamber too, will be rebranding in the coming months, he said, to better reflect that the organization no longer only represents businesses in a single geographic area of San Antonio. While its members can be found all over the city, Zimmerman said the North Chamber is focused on northern Bexar County.The Greater San Antonio Chamber’s CEO search is ongoing, Harvey said; it has retained a national search firm and also is looking locally.
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