Samsung takes on Apple and LG with its own 5K display for creative pros

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Samsung takes on Apple and LG with its own 5K display for creative pros
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It’s the same size and same resolution as the Studio Display.

Samsung’s 2023 monitor plans don’t just include Odyssey gaming screens and a new version of its Smart Monitor: the company is also directly coming after Apple and LG with a 27-inch, color-accurate 5K monitor called the ViewFinity S9. Samsung says the 5120x2880 IPS display has a matte finish to reduce glare and covers 99 percent of the DCI-P3 wide color gamut.

The ViewFinity S9 will support a wide mix of I/O including HDMI, Thunderbolt 4, USB-C, and DisplayPort. It can charge laptops at up to 96 watts. The S9’s sleek design and metal enclosure are in keeping withand LG’s higher-end OLED monitors. Unfortunately, I couldn’t get an answer at press time as to whether Samsung’s latest monitor includes local dimming. I’m guessing if it did, they’d be highlighting that feature.

As is typically the case with CES product announcements, Samsung isn’t sharing any pricing details on the ViewFinity S9 yet, but says it will ship “early” this year. Apple’s Studio Display, which is also 27 inches, starts at $1,599 when configured with the standard glossy screen. My gut says that Samsung will undercut that with its stylish 5K display, but it’ll be interesting to see just how aggressive the price is.

The SmartMonitor M80C includes an embedded SmartThings Hub and new “My Contents” personalization features.Stay tuned for our first-hand impressions of the ViewFinity S9 from CES 2023 in Las Vegas this week. The company is also announcing the SmartMonitor M80C, a minor refreshthat comes in new colors and adds a SmartThings Hub to the display — plus a feature called My Contents, which “adds photos, schedules, weather, and more to the screen’s ambient display,” according to Samsung.

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