Just as Salesforce automated the sales process and Markteo made marketing more efficient, Impact, is automating the business development process
From the earliest days of the Internet, Santa Barbara has spawned a number of adtech companies, including: ValueClick , Commission Junction and FastClick and Savings.com ., which has created a platform that is automating the business development process.
In short, Impact is on a mission to automate these kinds of challenges for partnerships, and in the process accelerate enterprise growth and make partnerships more scientific, and less arbitrary.Makes sense. First, we had sales automation with Salesforce, then marketing automation with Marketo. It’s nice to see that Bus Dev is finally being seen as a peer to Sales and Marketing, with trackable and scalable metrics.
For example, one of the world's largest events platform is partnering with major social media platforms through Impact. A global marketplace of hospitality services has established partnerships with airlines. A fashion-forward sportswear brand has partnered with YouTube influencers. A major direct-to-consumer mattress brand has established partnerships with chiropractors and hospitality services platforms.
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