Balenciaga wants to help end world hunger!
debuted on the catwalks of Paris Fashion Week. It was a sea of sexy devoré roll necks for men, 3D printed tailoring and t-shirts emblazoned with throwback imagery of boy bands . Among those pieces, we also got our first insight intomore altruistic side, as he peppered pieces from Balenciaga’s first collaboration with the World Food Programme throughout the collection.
The WFP’s logo and slogan graced fluro-yellow t-shirts, bum bags, totes, hoodies, caps and knitwear, which went on to be sold among Balenciaga’s other pieces, with a portion of the proceeds going back to the charity. “When someone will buy a WFP-branded product, they will be making a tangible difference for people in hunger-stricken parts of the world,” Demna said in a statement at the time. On top of the $250,000 donation Balenciaga made to the WFP, a customer buying one windbreaker would give over 100 families in crisis kitchen sets to feed themselves. A baseball cap would provide 200 packets of high-energy biscuits to those in need.
Now, following on from the success of the last collection, the French fashion house has unveiled the next chapter in its collaboration with the charity: a new collection of hoodies, scarves, hats, blouses and underwear. Some will simply bear the WFP logo, like the AW18 line, while others will mix up the Balenciaga and WFP logos in a new, slanted pattern.
It's all part of Balenciaga’s pledge to help the World Food Programme solve world hunger by 2030. You can do your bit -- and get some new garms while you’re at it -- when the pieces drop in stores and on a dedicated Balenciaga e-store next month!
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Walgreens Sales Rise, But Profit Falls 25%Walgreens Boots Alliance’s sales and earnings for its latest quarter fell short of what Wall Street was guiding, but the company reiterated its earnings outlook for the year.
Read more »
Apple's App Store had gross sales around $50 billion last year, but growth is slowingApple disclosed that it paid App Store developers $35 billion last year, and offered other factoids related to its services business, but did not include any viewership statistics for Apple TV+, the streaming service launched earlier this fall, nor any subscriber statistics for Apple Arcade, its game subscription.
Read more »
Today's Best Sales: Target, Walmart, Wayfair & MoreFrom on-trend clothing and must-have handbags to luxe beauty products and the latest-and-greatest shoes, these are today's best steals!
Read more »
Forever 21 inflated sales projections, lawsuit allegesA mall owner is suing Forever 21, saying it lost millions of dollars leasing space to the fast-fashion retailer based on misleading sales targets.
Read more »
Paris Rendez-Vous Market So Far Unscathed By Local Strike Action Say UniFrance & French Sales AgentsRendez-Vous with French Cinema (January 16-20), the annual Paris showcase of upcoming French movies, looks set to go ahead without major disruption despite the continued wave of transport strikes a…
Read more »
China’s Auto-Sales Slump Extends Into Another YearChinese passenger-vehicle sales dropped for a second consecutive year in 2019, as a prolonged downturn in the world’s largest auto market weighed on car makers.
Read more »