Big brands have played major foundations in the Web3 space as we're seeing mass adoption of blockchain-backed products. Let's see what blockchain-based loyalty programs mean for the future of Web3, with SaisonCapital 👇
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Second is the gamification. The next step on the loyalty program is always clearly laid out, with rewards incentivising the loyalty journey to earn more points. What your points can redeem you is always clearly laid out, with special challenges and games in-app allowing customers to collect additional points.
Further, by soft-launching the program with a waitlist, Starbucks is building further loyalty. A limited edition ‘release’ encourages competition and makes the outputs even more desirable: the first NFTs that Starbucks issue may be some of the most valuable in the secondary market because of their ‘historical’ nature.
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