The SA government defends its strategy of employing celebrities and influencers to market the state, but says it will review the approach to ensure there is value for money.
abc.net.au/news/sa-tourism-strategy-to-be-reviewed-after-sam-smith-concert/101877604Despite declaring record tourism figures for October, the SA government says it will review its marketing strategies in light of criticism of last week's Sam Smith concert.
A large number of social media influencers and media personalities posted about attending the concert, with many mentioning they had been invited by the South Australian Tourism Commission.Ms Bettison today defended the strategy of using celebrities and influencers to market the state, but said a review would be conducted, amid calls for greater transparency about how much was spent.
"Events like the World Indigenous Peoples' Conference on Education, events like the World Rose Convention, the Australian Space Forum — these are all bringing in people," Business Events Adelaide CEO Damien Kitto said. "The counterfactual, of course, is that we don't advertise, we don't have ambassadors for major events — and that would be crazy," Mr Malinauskas said.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sam Kerr does Sam Kerr things on WSL’s big return – Women’s Football WeeklyFaye Carruthers has Suzanne Wrack, Ceylon Andi Hickman and Moyo Abiona alongside her to round up all the action after the winter break
Read more »
South Australian government has paid Sam Smith to perform to ‘less than a hundred people’Sky News contributor Joe Hildebrand says it is “strange” the South Australian government has paid for singer Sam Smith to perform to “fewer than a hundred people” at a winery in South Australia. “It strikes me a bit as the same as the Victorian government spending $ 15 million on netball,” Mr Hildebrand told Sky News host Paul Murray.
Read more »
Australia’s Steve Smith signs deal with Sussex for Ashes buildupSmith agreed a three-game deal as part of his summer preparations and is hoping to ‘provide some guidance’ to young English players
Read more »
War crimes investigators narrow focus to three key targets, including Roberts-SmithThe ramping up of investigations comes as former special forces soldiers and their supporters have mounted an online campaign to smear those they suspect of co-operating with investigators.
Read more »
War crimes investigators narrow focus to three key targets, including Roberts-SmithThree former SAS soldiers and their associates have emerged as the key targets of the secretive agency investigating war crimes by Australian soldiers, which aims to lay its first criminal charges this year.
Read more »
Transfusion review – paint-by-numbers drama could be written by AIDecent acting from Sam Worthington and Phoebe Tonkin can’t save this moody action flick from a lacklustre script, which contains no surprises
Read more »