The Economic Freedom Fighter (EFF)’s Mbuyiseni Ndlozi said practical measures should be implemented to rectify what he calls 'racism within the South African advertising space'.
CAPE TOWN - The Economic Freedom Fighter ’s Mbuyiseni Ndlozi said practical measures should be implemented to rectify what he called "racism within the South African advertising space".
Ndlozi on Monday addressed a South African Human Rights Commission probe into complaints regarding racial discrimination within the country's advertising industry.“A general finding must be made, and all these brands must be directed to take legally binding decisions to redirect their ad spend to black media owners because the patterns at the moment are irrational, idiotic and racist.”
Ndlozi also addressed stereotypical casting of actors within the advertising industry, saying “The trend of adverts continued to be based on black people as poor. An advert for washing powder, for instance, will show black women washing with their hands and show white women using a washing machine.”
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ndlozi gets tongues wagging with ‘it’s hard to be a black woman in this country’ commentsWhile many agreed with Ndlozi, others said the EFF should appoint a woman as its president, and suggested Ndlozi give up his seat as an MP to a capable black woman in his party to demonstrate his seriousness about gender equality. The top six positions in the EFF are split equally between male and female leaders.
Read more »
SA's role in Ukraine peace talks as clear as mudPresidency says it is 'very early' to say what role SA will play.
Read more »
Ndlozi gets tongues wagging with ‘it’s hard to be a black woman in this country’ commentsWhile many agreed with Ndlozi, others said the EFF should appoint a woman as its president, and suggested Ndlozi give up his seat as an MP to a capable black woman in his party to demonstrate his seriousness about gender equality. The top six positions in the EFF are split equally between male and female leaders.
Read more »
Pfizer jab safe and effective, regulator says in response to social media alarmThe Pfizer Covid-19 vaccine remains safe and effective, says SA's medicines regulator.
Read more »
‘We need relief’ — What you said about rising fuel costs93% of readers backed the idea of suspending the fuel levy, saying 'we need relief'.
Read more »
Our dad’s sums saved lives and helped find Endurance, say sons of Antarctic survivorSA physics whizz was an Antarctic hero, says his Cape Town family.
Read more »