Welcome to Wrexham stars Rob McElhenney and Ryan Reynolds will help Alpine F1 team unlock 'value through the power of storytelling' thanks to new investment car auto cars
In addition, U.S. investment firm RedBird, which is run by former Goldman Sachs banker Gerry Cardinale, was among the investors. The firm also has a connection to English football as the owner of Liverpool F.C., and also has stakes in a variety of professional sports teams.
Finally, this is the first deal for Otro Capital, which is a spin-off of Redbird focused entirely on sports. Its head, Alec Scheiner, said that the arrangement came together over the course of 18 months. He will join“They looked at us like, ‘Maybe you can help us across the verticals where you’ve had success in the U.S.
“This association is an important step to enhance our performance at all levels,” said Laurent Rossi, the CEO of Alpine. “As international players with strong track record in the sports industry, will bring their recognized expertise to boost our media and marketing strategy, essential to support our sporting performance over the long term.”
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