Russian designers and brands are helping the retail sector gradually recover from a turbulent 15 months of store closures and slumping demand, with new labels plugging the gap left by foreign rivals and shoppers tentatively returning.
some of its more than 500 Russian stores to a UAE-based buyer. Its flagship Zara store in central Moscow, which sat idle for over a year, last month reopened under new management and a new brand, MAAG, leaving customers largely satisfied.
Fellow Muscovite Antonina said: "I did not find any differences apart from the variety of choice. There's less of everything at the moment."in 2022, hit by soaring inflation and falling wages, while the Western exodus contributed to heavy industry losses, said Oleg Klimov, the president of Russia's Council of Shopping Centres, with logistics and payment concerns taking months to resolve.
Gloria Jeans, once a re-seller of Levi's jeans, has taken over Swedish retailer H&M's central Moscow store. "The biggest problem is international transactions," said Ksenia Zhdanova, who runs her own KSEW clothing brand and is commercial director for online Russian designer wear marketplace Richmill.Another problem is the shortage of staff, Zhdanova said, citing a lack of seamstresses and professionals in textiles that she believed only government-led initiatives could resolve.
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