Russia's army has called on male citizens to live up to stereotypical images of masculinity in recruitment ads posted on social media.
The Russian military is aiming to recruit up to 400,000 soldiers to fight in Ukraine, according to reports.Posters promise potential recruits "respect, an honourable profession and decent pay".
The ad, set to stirring music, follows a report from British military intelligence and Russian media reports that suggest Moscow is seeking to recruit up to 400,000 professional soldiers - on a volunteer basis - to bolster its forces in Ukraine. "Is this really where your strength lies?" the video asks, before cutting to a taxi driver taking a client's fare, who then transforms into a soldier on the battlefield.
Posters seeking professional soldiers have sprung up in the Russian capital in recent weeks declaring that "Our Profession is to defend the Motherland."
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