Russell Wilson and Ciara bring the House of LR&C from DIA to the Color of Fashion runway on Saturday, September 23.
Built on the concept of Love, Respect and Care , the brand’s mission is to re-examine all aspects of the fashion business, from creation to the consumer, and to give back to the community. “We’re changing the way we do fashion, how we create it, how we buy it, how we source it and how we market it,” says Janelle Shiplett, LR&C's chief commercial officer and chief marketing officer.
The House stocks Ciara’s LITA line of edgy-chic women’s wear, made for the woman who wants to dress bold and make a statement. For the men, there’s Russell’s Good Man Brand of premium wear, which can move from day to night, workday to weekend. With the motto of “Feel Good, Look Good, Do Good,” the spouses' lines strive to create clothing made for people who love fashion but don’t want to sacrifice style for sustainability.
The Wilsons don’t just lend their name to the brand — both are involved in the vision and strategy for the company, says Shiplett. Ciara infuses her line with passion for fashion and creativity, while Russell focuses on practicality and a flexible fit to create quality staples for people who are active parents or who travel or spend days in the office. The design itself is done by the VP of design, Jonathan de Lagarde, who leads the team behind both clothing lines.
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