If everything goes according to plan, “Unhinged,” a thriller with Russell Crowe, will be the first wide release film to debut in U.S. theaters when and if exhibition chains re-open in J…
, will be the first wide release film to debut in U.S. theaters when and if exhibition chains re-open in July.
It’s a bold, albeit risky bet by Solstice, given that the coronavirus has led to widespread theater closures. Some states are beginning to lift restrictions and allow more businesses to open, and theaters are starting to welcome customers in places like Texas, but it’s still unclear if major markets such as Los Angeles and New York City will be back in business by July.
In announcing the move, Solstice notes that theaters plan to cooperate with state public health department guidelines, and have committed to showing films at reduced capacity so audience members can practice social distancing. It also notes that there is widespread support for re-opening theaters, citing an internal poll of 1,000 moviegoers that shows more than 80% of Americans want to go out to the movies in July.
It’s still unclear if “Tenet” will stick to its original date. Warner Bros., the studio behind the film, is expected to make a final decision in the coming days. When theaters re-open, industry figures such as Fithian have warned that audiences may be slow to return. That could mean that movies like “Unhinged” or “Tenet” won’t open to the kind of numbers that they would have pre-pandemic.
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