Alexander has revealed SA Rugby's master plan to amplify women's rugby, but it needs buy-in from corporate South Africa and the government.
The workshop was led by Sally Harrox, who serves as World Rugby’s Chief of Women’s Rugby; but during a short media briefing she was joined by Alexander, who in turn revealed some of the pathways SA Rugby is looking at to bring in outside funding.
“In the early 70s and 80s, sports sponsorship organisations could get financial relief when you sponsor sports and we want to get back at that, especially for women’s sport. “So we need to look at other innovative ways, and going back to companies who sponsor sports and we asking just for a five-year opportunity to unlock it.“All listed companies have three percent they put away and go into CSI. But if we are really serious about women then women’s sports should qualify as CSI and we want to get access to those funds to advance the base of all women’s sports.
According to Alexander, what is most needed to rejuvenate women’s rugby in South Africa and to appeal to a greater audience on par with that of the men’s game, is the established of a league which he believes would usher in a more professional era for the women’s game.
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